
The Art of the Perfect Collar
A collar is more than a finishing detail — it is the frame through which a man presents himself to the world. We examine the nuances that separate the ordinary from the extraordinary.
Read — 6 minReflections on craft, fabric, and the art of dressing well.

A collar is more than a finishing detail — it is the frame through which a man presents himself to the world. We examine the nuances that separate the ordinary from the extraordinary.
Read — 6 min
As temperatures rise, the discerning wardrobe turns to linen. This season, we've sourced extraordinary linens from Ireland, France, and Belgium — each with its own distinct character.
Read — 8 min
From featherlight 110 g/m² cotton voile to robust 320 g/m² flannel, fabric weight determines how a garment moves, drapes, and endures. A guide to choosing wisely.
Read — 5 min
In a quiet atelier on Via della Spiga, a small team of master tailors has been crafting garments for LORO since our founding. We visit them at their workbenches.
Read — 10 min
Navigating formal dress codes with confidence. From the cut of your dinner jacket to the fold of your pocket square — every detail considered.
Read — 7 min
A well-made garment, properly cared for, will serve you for years. Our guide to cleaning, storing, and maintaining your investment pieces.
Read — 4 min