A Tradition of
Quiet Excellence
Founded with the conviction that exceptional garments need not announce themselves, LORO has spent years perfecting the art of bespoke menswear. Every stitch, every fabric selection, every measurement reflects a singular commitment: to create clothing that honours both tradition and the individual.
Born from Obsession
LORO began in a small atelier with a simple belief: that the modern gentleman deserves garments made without compromise. We rejected the false choice between convenience and quality, developing a process that brings the precision of master tailoring to those who value their time as much as their appearance.
Today, each LORO garment is the product of over forty individual steps, performed by artisans who have dedicated their careers to the pursuit of perfection. We source only from mills whose standards match our own — houses that have been weaving exceptional fabrics for generations.
Where Craft Lives
Our workshop is a place of quiet concentration. Here, amid bolts of the world's finest fabrics and the soft rhythm of shears on cloth, our tailors practice an art that has remained fundamentally unchanged for centuries.
Each workstation is equipped for a specific stage of construction — from the initial pattern draft to the final pressing. We believe that specialization breeds mastery, and that mastery, given time, becomes art.
Natural light floods the space from skylights above, ensuring our artisans can evaluate colour and texture with absolute fidelity. In this environment, no imperfection goes unnoticed; no shortcut goes untaken — because none are ever contemplated.
The Details That Define Us
We measure success not in garments produced, but in standards maintained. Every LORO piece passes through a rigorous quality review where fit, finish, and fabric integrity are evaluated against our exacting benchmarks. Only when every criterion is met — without exception — does a garment earn the LORO label.
40+
Individual Steps per Garment
16
Master Artisans
200+
Fabrics in Our Library
3–8
Weeks to Completion
The People Behind LORO
Alessandro Moretti
Founder & Creative Director
Elena Rossi
Head of Tailoring
James Whitmore
Master Pattern Cutter
Sofia Marchetti
Fabric Sourcing Director